The idea that the secret formula for Coca-Cola is only known by two people who are never to be allowed near one another in case of some disaster resulting in the recipe being lost forever is one of those pop culture staples people can’t help but perpetuate. History, Dates products introduced, Logos, Advertising...etc. Even with hundreds of imitators, Coke still dominates world-wide sales of caramel colored drinks. The secret formula is a Trade Secret, so no details...but you can find out "where" the formula is kept. Stay up to date with the latest products, promotions, news and more at www.pepsi.com Unfortunately, after almost 130 years the cat is out the bag and the full formula is now available online. Oct. 9, 2009 12:01 am ET PepsiCo 's profits should come with a warning label. After stealing the bottle, Williams, along with her two other partners, wrote a letter to Pepsi, under the nickname Dirk, trying to sell the secret … Look up Pepsi and Coca-Cola on Wikipedia.org to answer most of your questions. https://www.history.com/news/cola-wars-pepsi-new-coke-failure The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret.Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (today more commonly known as indigestion or an upset stomach) and "Cola" referring to the cola flavor. In 2006, Joya Williams, the secretary of Coca Cola’s global brand director, stole a bottle of a Coke’s secret new product and tried to sell it to Pepsi for a whopping $1.5m! Senomyx’s disputed cell line is HEK-293, derived from the kidney cells of an aborted baby. The LA Times had written in 2009 that the new Pepsi logo will be front and center in PepsiCo’s three-year, $1.2-billion campaign that will overhaul all its beverage brands. The recipe for Coca-Cola is a closely guarded secret; in fact it is said that to stop it leaking (no pun intended) only 2 coke employees ever know the formula at one time. It's no surprise that one of most profitable companies ever would want to keep their formula a secret. No Pepsi products containing Senonymx flavor enhancers should be expected until 2013. Alternatively, even if the formula was Pepsi’s trade secret, the heirs argue that they have a First Amendment journalistic right to disclose the “historically significant, newsworthy” documents. 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